Benefits of Collaborating with the Mesh Creative Group

James Alton Bechand served as a salesman for more than a decade, during which time he set records at numerous firms while driving overall profitability. An expert in the fields of printing and marketing, James Alton Bechand owns and operates Aris Graphics in New York and Mesh Creative Group in Fairfield, Connecticut.

Since its founding in 2004, Mesh Creative Group has engaged in projects for high profile companies that range from Pepperidge Farm and Nestle to Energizer and Pitney Bowes. The company, which focuses on branding, packaging, point of sale, and advertising projects, offers numerous value-added benefits to clients that include:

1. Assistance with brand development to drive sales while gaining a strong return on marketing investments.

2. Access to idea-centric solutions that are backed by sound strategy and drive results.

3. Expertise in traditional and digital marketing methodologies that are customized to each client.

4. A resource-driven approach that involves lean teams and agile implementations based on the needs of each client.

Visiting the Whitney Viewing Stand at the Saratoga Race Track

Niagara University alumnus James Alton Bechand owns and operates Aris Graphics and Mesh Creative Group, which he founded in the early 2000s. An accomplished salesman and creative design professional, James Alton Bechand has claimed numerous Pop Times Awards for Excellence in Graphic Production. In his free time, he enjoys horse races at the Saratoga Race Track.

Since its inception in 1863, the Saratoga Race Track has hosted flat and harness horse races. The venue, which also houses a casino, dining options, and other attractions, allows fans to experience races from a bird’s eye view from the Whitney Viewing Stand.

The Whitney Viewing Stand is situated on the Oklahoma Training Track, across the street from the Saratoga track. Named after one of horse racing's most philanthropic families, the stand opens at 6:00 AM each morning during the racing season before closing at 10:30 AM. The stand serves as a beautiful local landmark and is designed to mimic Saratoga’s 1892 Judges Stand. Moreover, visitors can enjoy nearby Congress Park that features a historic wooden carousel.

The Importance of Packaging to Improve Brand Image

Print and marketing entrepreneur James Alton Bechand is the founder of Aris Graphics and Mesh Creative Group. The winner of numerous Pop Times Awards for excellence in graphic production, James Alton Bechand works with small businesses to improve their product packaging.

Packaging matters. Good packaging can generate tons of sales for brands. Poor packaging, on the other hand, can kill a brand in so many ways. The first is by not attracting customers. The packaging is the first thing a customer sees and is how he or she judges a product worthy of purchase. Getting it wrong is detrimental to sales and the brand’s reputation.

Another way is product damage. If a product is not ideally packaged to go through the supply chain channels, without succumbing to sub-optimal conditions, customers can be turned off. So, while companies may be tempted to go light on the packaging to save costs, they should be mindful of how such a tactic could hurt their sales or lead to high product returns.

To do packaging right, brands can involve customers in the design process to get their perspective rather than basing their decisions on internal opinions. They should also align their product packaging with their own brand story and consumer expectations while differentiating it from the competition.