Expected Advancements in Graphics Production

In 2000, James Alton Bechand founded Aris Graphics, Inc., a full-service firm that produces graphical marketing displays and provides consultations for a growing clientele, which includes Fortune 500 companies. Before setting up the company, James Alton Bechand worked in the graphics industry for more than fifteen years.

The graphics industry has evolved over the years. But, the pace of change is set to quicken as we enter another decade. New technological advances in graphics production are expected to change the industry in the nearest future. One of the anticipated changes is the integration of augmented and virtual reality into print production. Incorporating these elements is expected to heighten users' experience. These changes will enable customers to interact and immerse themselves with the subject matter of the print product.

Another expected advancement is the spread of 3D printing in graphics production from the niches it serves presently to the mass market, as costs are driven downwards by technological evolution. Also, expect minimalist designs to come up sharply in the next few years, with more images and icons replacing word content, adhering to the saying 'less is more.'

On the economic front, there could be increased reliance on outsourcing to freelance professionals instead of utilizing in-house staff. Such a trend would be in line with the rapid growth of freelancing and the gig economy. It's also crucial as a cost-saving strategy and an avenue for obtaining fresh ideas.

Designing an Effective Point of Sale Display

The founder of Mesh Creative Group, James Alton Bechand is an expert in sales and promotional advertising with numerous awards for excellence in graphic production. James Alton Bechand offers clients a comprehensive brand-building solution through the company, including digital branding strategy, advertising, and point of sale marketing design.

Point of sale displays can be a crucial part of your brand’s success and there are a few important elements to consider when building one. First, you should understand your product and how best to present it to your audience. Failing to understand how customers expect to find your product can lead to a large reduction in engagement.

Also, think about how the display will impact the shopping space. Products should be easy to restock and the display itself can’t take up too much space. Remember, a good display doesn’t rely on obstructing customers. Rather, you want to catch their eye and draw them in to convince them to buy. Focus on practicality and good design.